Milwaukee is defined by unprecedented speed, agility, innovation, and quality. They strive for operational excellence in order to deliver best-in-class products that exceed the needs of end- users. To generate such innovation requires people; both the professionals who will use the power tools and the creative thinkers and production teams that turn ideas into products.
A change of ownership in the 1970s to become part of Amstar and the rise of the consumer power tools market did nothing to change either its focus on the professional tools sector or its ground-breaking capacity. Professional tools sold at higher prices than consumer tools and were superior in quality and precision. Combined with Milwaukee’s leading position, an elite status grew up around the company’s products, establishing a loyal following from professional tradesmen.